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About Us


Making Real Estate Easy

Ken Snyder, broker and principal of Spectrum Group has seen the real estate market go up and down over his 35 plus years in business. But, there is one thing that hasn’t changed for him and his team. “Our commitment to you, our customer is how Spectrum Group has been able to provide quality real estate services to the greater Lehigh Valley area.” From buying and selling a home, to building a home to remodeling an existing home, these services are provided through Real Living – Spectrum Real Estate, Spectrum Homes and Spectrum Remodeling.

At Spectrum Group, we help make one of your most important decisions easy. With over 35 years of experience, we are committed to delivering quality, value and consistency through every step of the real estate process. Our customer-centric approach focuses on you, by using the latest technology and professional resources available for any kind of real estate transaction. For example, imagine buying and selling a home with complete access to the inventory that meets your needs? Or, if you are looking to build your first home or remodeling an existing home, imagine tracking the day-to-day progress on your mobile device?

Whether you are buying and selling a home, building a home or remodeling an existing home, it is OUR COMMITMENT that your experience will be stress-free, so that you can spend more time enjoying your home … for years to come! And don’t forget to inquire about our rentals, self-storage and land development programs as well.

Company History

  • 1977 — Ken Snyder obtains his real estate license to work
    for Sam McClenahan.
  • 1980 — Ken purchased the brokerage and formed Spectrum Real Estate.
  • 1982 — Ken became Broker Owner of Patt White Realtors’ Whitehall office Better Homes and Garden franchise.
  • 1992 — Spectrum Homes, Inc was formed.
  • 2001 — Better Homes and Garden became GMAC Real Estate.
  • 2004 — Spectrum Land Acquisition was formed.
  • 2006 — Spectrum Group & Affiliates was formed.
  • 2006 — Spectrum GMAC Real Estate was formed.
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